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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. And while fast shipping remains important, its no longer a chief differentiator.

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. The user experience is seamless within Kohls.com, with marketplace products identified by a badge on the product listing, and items are shipped directly from Kohl’s Marketplace Certified Partners.

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Prime Day Sales Top $14 Billion, with More Products Sold Than Ever Before

Retail TouchPoints

The electronics, apparel and furniture categories make up nearly half of ecommerce spend but have seen low-single-digit growth in the first half of 2024,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights. Across both days, $7 billion was spent through mobile devices, up 18.6%

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. Shoppers can collect their unwanted apparel and either ship it directly to Farfetch or have it picked up for free. by the end of 2021.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this. We’re Not a Retailer, We’re Not a Marketplace’.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

The pandemic has pushed the reach of digital retail beyond its traditional sectors — apparel, accessories and luxury goods. The best strategies evoke the Golden Age of 1960s advertising, when manufacturers needed dramatic brand imagery to differentiate themselves from competitors. Elevate your omnichannel strategy.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. which Yan said should enable faster shipping times on those products for North American customers.