Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores
Retail TouchPoints
MARCH 23, 2022
The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%. A big piece of Nike’s direct offensive has been a shift away from wholesale and toward DTC. Wholesale Will Still Play a ‘Very Important Role’. Revenues were up 5% YoY in the company’s fiscal Q3, which ended Feb.
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