Retail TouchPoints

MARCH 11, 2021

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

Planning 192

Planning Wholesale Sporting Goods Accounting 192

Retail TouchPoints

AUGUST 30, 2021

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. I’m not an accountant, but stores are on the asset side of the balance sheet for a reason, and they need to be leveraged as much as possible to squeeze as much out of them as you can.”. Foot Locker managed solid 6.9%

Consumer 303

Consumer Fulfillment Department Stores Sporting Goods 303

Retail TouchPoints

FEBRUARY 26, 2021

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. This allows companies to focus marketing efforts to a small pocket of customers who will return. Sephora is now an industry leader.

Wholesale 211

Wholesale Sporting Goods Returns Consumer 211

The Retail Creative and Consulting Agency

AUGUST 30, 2022

And I use the word perfectly serve in the sense that we have an accountability and responsibility to give them what they want and need and would like, well, I guess the best way to do that is to ask them, but what I find so fascinating in conversations with executives, I ask them, what platform are you using to listen to your customer?

Merchant Services 40

Merchant Services Consumer Sporting Goods Accounting 40