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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Don’t let that fate befall your retail marketing personalization goals.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

After formally filing a request for the retail store in 2016, the global tech giant wanted to open the facility in 2020 but postponed the plans due to Covid-19 disruption. Apple’s flagship stores in Mumbai and New Delhi reported record profits in May, making Apple the largest electronics retailer in India in terms of revenue.

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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. Eventually, Prainito plans to roll out exclusive ranges and collections with key brands and suppliers. .

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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

This saves RMNs money in production, timing and media planning. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio. It’s like offering everyone the perfect glass slipper instead of one-size-fits-all.

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5 Tips for Singles’ Day Success

Retail TouchPoints

accounted for $5 billion of Alibaba’s total $74.1 products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. The China market is very different than the U.S.

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Preparing for the future of online retail

Inside Retail

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . And those numbers increase significantly with subsequent generations: An estimated 79% of Millennials and Gen Z consumers plan to regularly shop online for the foreseeable future. . Fulfilment of the future.