Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail TouchPoints
FEBRUARY 5, 2024
This saves RMNs money in production, timing and media planning. Second, a larger increase in the need for personalized advertising. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio.
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