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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

This saves RMNs money in production, timing and media planning. Second, a larger increase in the need for personalized advertising. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio.

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Preparing for the future of online retail

Inside Retail

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . And those numbers increase significantly with subsequent generations: An estimated 79% of Millennials and Gen Z consumers plan to regularly shop online for the foreseeable future. . Fulfilment of the future.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

Last year 70% of holiday shoppers planned to shop the week after Christmas to take advantage of holiday sales or spend gift cards before they were forgotten, according to the NRF. Christmas is historically the largest day for new Roku account creation — causing an uptick in streaming audience reach.

Shopping 253
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Guest Post from Flame Analytics: The Rise of Pop-Up Shops: Benefits and How to Start One

Retail Adventures

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. With careful planning and execution, in-store pop-ups can be a valuable strategy for indie businesses looking to innovate and grow.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. A key resource to keep handy is Sidecar’s 2020 Benchmarks Report: Google Ads in Retail.

Marketing 199
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Keeping up with Current Trends to Win Retail Success

Retail Smart Guys

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.