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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

For mid-market companies that may not have the budgets and resources to compete with larger, multinational brands, data is the key to success. Heres how RMNs are helping mid-market brands stand out, inspire shoppers and, ultimately, get in the basket during the busy holiday shopping season and beyond. of all U.S.

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Dick’s Partners with Nike for Star-Studded ‘Sports Changes Lives’ Campaign

Retail TouchPoints

Dick’s Sporting Goods and Nike have teamed up for the second creative expression of the Dick’s “Sports Change Lives” campaign, featuring personal stories from 10 top Nike and Jordan Brand athletes sharing the ways sports have impacted them. The 75for75 program will distribute more than $5.6 million in 2023.

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Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Inside Retail

Finnish multinational sporting equipment company Amer Sports beat analysts’ estimates, reporting a 17 per cent increase in sales to US$1.35 Greater China, Amer Sports’ second-biggest market, saw sales jump 56 per cent during the period. billion during the third quarter. The Chinese sportswear giant reported a 13.8

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. Learn From: Sporting Goods. Prime Day and its halo effect mark July.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

If you want tennis balls, you can wait for them to be delivered or you can go to a big-box sporting goods store, but if you’re on the way to the courts shouldn’t you be able to go somewhere really convenient along the way? It’s almost like the old general store that is the core of what we offer.

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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.” per cent).

Marketing 246
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Foot Locker Sells School and League Team Sales Division

Retail TouchPoints

The Foot Locker Retail division has sold its Eastbay Team Sales division to BSN SPORTS , a division of Varsity Brands that is a portfolio brand of Bain Capital Private Equity. BSN is one of the nation’s largest direct marketers and distributors of sporting goods, footwear, apparel and branding to the school and league markets.