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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success.

Marketing 236
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 218
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Super prime CBD retail rents are on the rise again

Inside Retail

“The Q2 result is evidence that retail rents may have bottomed across most CBD retail markets and are on the way up, particularly for super prime assets,” said Leif Olson, CBRE’s Australian director of retail leasing.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. The NRF reported that 122 million people visited retail stores over Thanksgiving weekend last year, a 17% YoY increase during this five-day period.

Shopping 264
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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. You can also leverage other Google opportunities like Affinity Audiences and In-Market Audiences.

Marketing 211