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How to Level Up Your Trade Spend Accounting

Wiser

Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Understanding Trade Spend Before diving into the nuances of trade spend accounting, it’s crucial to establish a clear understanding of what trade spend entails.

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NRF: Returns Reach 14.5% of Sales in 2023, Fraud Contributed $101 Billion in Losses

Retail TouchPoints

Returns totaled $743 billion in 2023, amounting to 14.5% This means that for every $1 billion in sales, the average retailer incurred $145 million in merchandise returns. As is typically the case, online sales saw a higher return rate in 2023 at 17.6% As is typically the case, online sales saw a higher return rate in 2023 at 17.6%

Returns 269
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Returns: The Hidden Opportunity for Retail

Retail TouchPoints

Returns provide brands and retailers the opportunity to delight their customers. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart. That is a significant amount of capital tied up in the returns channel!

Returns 336
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Mattress Firm Puts IPO on Ice, Citing Market Volatility

Retail TouchPoints

In January 2022, the mattress chain announced its plans to list on the New York Stock Exchange via an IPO that would have returned the furniture retailer to the public markets six years after South Africa’s Steinhoff International took the company private.

Marketing 277
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

A huge part of retaining customers is having a return policy that is clear and concise, giving customers the security they expect and want. In trying to accommodate all customer demands while simultaneously fighting for market share in a rapidly expanding and competitive fashion industry, retailers are relaxing their return policies.

Returns 300
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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It requires commitment, effort and accountability from both sides of the equation.

Marketing 245