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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Let’s jump in. Discovery Opportunities.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces. billion in sales in 2022.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1% Dynamic Online Assets.

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Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. Despite these minor and major changes within the supply chain in the midst of category growth, how can both brands and retailers capitalize on this revenue opportunity? Retailer Recommendation.

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How to Sell on Redbubble

Small Biz Trends

What Is the Redbubble Online Marketplace? Customers can browse through hundreds of artists and purchase products with their artwork at a great retail price. Accounts are free on Redbubble, but they take a percentage of each sale. READ MORE: 50 Ecommerce Suppliers for Your Online Store. Create a Redbubble account.

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Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Retail TouchPoints

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We

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