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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay. Discount strategically.

Marketing 310
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Lush urges government to create animal-free testing

Inside Retail

Lush expects MPs to receive over 23,000 signed letters from its customers as part of the company’s promotion of Animal-Free Science Advocacy’s ‘I am not a labtool’ campaign. million animal lives, including cats, dogs, rabbits, primates and more, were taken for lab experiments in Australia from 2021 to 2022.

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Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail TouchPoints

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive.

Marketing 284
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What to Expect in the Inbox in 2021

Retail TouchPoints

Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. Such crowded inboxes — and the massive number of messages traveling throughout the entire email ecosystem — put increased pressure on marketers in a number of significant ways.

Marketing 150
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Data: Ocado named fastest growing supermarket for second month in a row

Retail Gazette

in the 12 weeks to 14 April, ahead of the online market which grew by 6.8%. Ocado accounted for 1.9% Morrisons achieved its best share performance since 2021 as it maintained its 8.7% portion of the market. Morrisons achieved its best share performance since 2021 as it maintained its 8.7% portion of the market.

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IRI releases 2021 Product Pacesetters report

Mass Relators

(IRI) unveiled on Wedneday its 2021 New Product Pacesetters, featuring the top new food and beverage and nonfood product launches. The unpredictability of the pandemic made the work of manufacturers even more difficult than in 2020, as COVID-19 and the resultant behavior of shoppers ebbed and flowed during 2021. 5. Oatly.

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10 Leading Strategies for Pricing New Products (2021)

Retalon

Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. Low prices leave little room for promotions or end-of-lifecycle markdowns. No two markets are alike. Pricing for market penetration. Ten new product pricing strategies that work. Price skimming.