Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. The revolution of retail media is now moving the same way that traditional marketing spend is moving, which is more towards digital.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

Merchant Services 234

Merchant Services Drop-Shipping Shipping Payment Services 234

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 251

Marketing Beauty and Health Advertising Consumer 251

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 218

Shopping Merchant Services Accessories Drop-Shipping 218

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 292

Advertising Marketing Social Commerce Consumer 292

Retail TouchPoints

OCTOBER 3, 2022

Anybody who lives in the community can create an account, use our mobile app and get into the store. Douang: Gen Z and millennial consumers are the largest spenders [for Aisle 24]. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 256

Management Inventory Management Location Shopping 256

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% Organizing a retail event in a physical store can be a good way to pull consumers. These occupations account for 6.3% Small Retail Businesses.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Wiser

MAY 26, 2020

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often think of the connection between brands and customers as something that’s done through marketing. For example, consumers prefer physical stores for first-time purchases because it gives them a chance to see and try the products.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Retail TouchPoints

DECEMBER 31, 2021

How Marketers can Approach Spend Strategically. For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 275

Apparel Marketing Spend Accounting Consumer 275

Retail Next

APRIL 1, 2021

Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. Physical retail remains relevant (let’s remember the US Census Bureau News has reported that as of Q3 2020, e-commerce accounted for 14.3%

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail Geek

AUGUST 1, 2022

But you know inflation is kind of I feel like is misunderstood and people talk about about it being one number consumers spend a bunch of money on a big basket of goods and the amount of inflation on each item in that basket of goods. Varies wildly right so the amount of inflation we’re seeing in gasoline.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Retail Geek

MARCH 15, 2024

The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. They sourced respectively from a large account aggregator, like a budgeting app, and part of a POS system in the US.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. The reward of the experience drives the consumer’s behavior, as opposed to a brand fretting about reaching the consumer on every channel they may possibly ever use. You avoid wasted spend and develop tailored content.

Customer Experience 151

Customer Experience Specialty Retailers Marketing Spend Management 151

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 Affiliate Marketing Total spending in 2023 is estimated to be around $10 billion, and this figure is expected to continue rising with global affiliate marketing spending expected to grow by over 10% every year.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Gazette

NOVEMBER 23, 2023

It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony. Effectiveness Notably, consumers still predominantly make purchases in physical stores, particularly in massive retail categories such as groceries.

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Of the world and you are having some direct-to-consumer.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Store Growers

JANUARY 29, 2019

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Lower prices vs offline. 100-night trial.

Advertising 64

Advertising Marketing Shopping Promotions 64