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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Streamline Your Checkout Process for Busy Parents and Students.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”. When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

While nearly every brand in that survey said their on-site search results are relevant, 69% of consumers said they frequently encounter irrelevant search results while shopping. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. Physical retail remains relevant (let’s remember the US Census Bureau News has reported that as of Q3 2020, e-commerce accounted for 14.3%

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Of the world and you are having some direct-to-consumer.