Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Social media is where customers will go to brag, complain and advocate.

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 286

Advertising Marketing Social Commerce Consumer 286

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% Organizing a retail event in a physical store can be a good way to pull consumers. These occupations account for 6.3% Small Retail Businesses.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

APRIL 1, 2021

Social commerce. Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. In fact, physical retail is a critical – and central – part of a robust Direct to Consumer strategy.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40