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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. The revolution of retail media is now moving the same way that traditional marketing spend is moving, which is more towards digital.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

While nearly every brand in that survey said their on-site search results are relevant, 69% of consumers said they frequently encounter irrelevant search results while shopping. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. Wish is based in the U.S.,

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s

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Back-to-school spending flattens amid fiscal concerns

Mass Relators

over the past four years (per the Bureau of Labor Statistics’ Consumer Price Index). Deloitte’s ConsumerSignals research finds that 73% of consumers are concerned about rising prices for everyday purchases. Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020).