Accounting Advertising Consumer Marketing Spend 
Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
MAY 22, 2023
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. The value exchange.
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Inside Retail
OCTOBER 13, 2021
Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
Retail TouchPoints
AUGUST 23, 2022
For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. A focused, disciplined advertising approach. Wish is based in the U.S.,
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.
Inside Retail
AUGUST 13, 2023
As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s
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