Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. Using Interactive Quizzes to Engage and Inform.

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Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

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Retail TouchPoints

MARCH 7, 2024

Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. This acquisition doubles down on our belief in the off-price market, and its importance to building our business, improving our margin profile and growing our customer file,” said Lemonis in a statement.

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Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it.

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Retail TouchPoints

APRIL 4, 2024

“Retail media did in five years what took Google 14 years, but at 14 years in — when Google reached this level of investment — the Google platform was really good,” said Jeffrey Bustos, VP of Measurement Addressability Data at the Interactive Advertising Bureau (IAB) in an interview with Retail TouchPoints. That is incrementality.

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Retail TouchPoints

SEPTEMBER 28, 2023

But the results differ dramatically when you start to dig into factors like consumers’ intent, country and age, according to Bradley Hearn, Senior Product Marketing Manager at ChannelAdvisor. Then you get into a more wants-based product category like fashion. alone it’s around 51%.

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Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 However, in an era of ad innovation, advertisers have to be prepared to fail upwards. trillion in 2026.”.

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Retail TouchPoints

APRIL 19, 2023

To thrive, convenience retailers must be more proactive in adjusting to rapidly changing market dynamics. For example, if a retailer has the technology to identify the sales associate for a given customer transaction, can they reward or incentivize that employee via a loyalty account? So how can they achieve that?

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Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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Inside Retail

MAY 27, 2024

Walmart states that it is continuing to gain market share in the US, propelled by higher income households trading down. Leading categories were food and pharmacy. Rainey said advertising revenues were also jumping, led geographically by the US, Flipkart and Walmex. In the past year, Walmart delivered 4.4

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Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

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Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

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Inside Retail

MARCH 13, 2024

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

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Retail TouchPoints

MAY 18, 2023

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

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Inside Retail

APRIL 15, 2024

No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas. When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed.

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. .

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Retail TouchPoints

SEPTEMBER 27, 2021

By all accounts it’s working. If you didn’t have a connection at Walmart or Target or CVS , you had no chance to bring your brand to market, even if you had the best product in the world. These behemoth companies are getting market share eaten by companies that are literally run by a one-, four- or eight-person team.”.

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Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Amazon controls the inventory, marketing and promotional strategy. How do I Compete?

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Retail TouchPoints

MAY 21, 2024

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Retail TouchPoints

NOVEMBER 30, 2023

That is why PepsiCo has had to grow beyond the deep roots of these brands — and even the strong recognition of their names, logos and products — and use data intelligently to inspire marketing and product innovation. Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically?

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. Although brick-and-mortar stores will account for most back-to-school sales, the gap between physical and digital has narrowed significantly. If there’s one thing we’ve learned from these unusual times, it’s that pausing marketing is not an option.

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Retail TouchPoints

MARCH 3, 2022

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. How can I break down this expanding market and all its key players? The delivery and last-mile vendor markets are growing rapidly. What brand and customer service risks that do we need to consider?

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Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. Developed with Enterprise Singapore and the Singapore Business Federation, the program is aimed at helping over 100 local MSMEs to access export to the US market by 2025.

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Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Google is in a truly unique position to do this, having already cornered the market on “organizing the world’s information and making it helpful,” as Madrigal describes it.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

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Wiser

MAY 12, 2020

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. Although this coffee and tea category has always been a regular part of consumer daily life—perhaps it has been growing since the pandemic started? As I read about these “winners,” one thing was constant.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Alo Yoga is an excellent example of an early social commerce adopter in the fitness category. Live shopping, or purchasing products during a livestream, was a small part of that.

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Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. After a certain amount of time, brands will eventually tap into their total addressable market from an acquisition side of things,” explained Chambers in an interview with Retail TouchPoints.

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Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Step 1: Set up a Google Merchant Center account — this is easy to navigate so shouldn’t take you too long to do.

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Inside Retail

JANUARY 20, 2023

The first interest in business I had was when I joined an advertising agency, [then called] Ogilvy & Mather. I was an account executive with them, and my job was to advise brands on how to advertise and market their product, but ultimately, I had the desire to actually market something myself.

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Mass Relators

MARCH 27, 2023

SAN FRANCISCO — Instacart has introduced new digital marketing tools designed to help retailers create more affordable, personalized experiences for their customers and build brand loyalty, the company said on Monday.

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