Remove Accounting Remove Advertising Remove Marketing Remove Shipping
article thumbnail

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 303
article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

Shipping 250
article thumbnail

The seven golden rules for international e-commerce expansion

Inside Retail

The benefits of global e-commerce expansion are obvious: market diversification, new revenue streams, 24/7 business operations and increased brand awareness. Wait for some organic traction – don’t rush it Rushing into global markets without a solid plan? If you’re on Shopify, it’s as easy as flipping a switch to Shopify Markets.

article thumbnail

Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s why some retailers work with a team that can ensure your shipments are accounted for efficiently, especially within the Amazon environment. Don’t start without a marketing strategy. Neatness counts at Amazon.

article thumbnail

Meta’s Facebook pockets stolen cash in Ads scam, leaving vendors fleeced

Inside Retail

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. Some 10 million companies and individuals around the world use Facebook Ads.

article thumbnail

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.