Accounting Advertising Marketing Marketing Spend 
Retail TouchPoints
AUGUST 23, 2022
Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.
Inside Retail
OCTOBER 13, 2021
Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
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Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
MAY 22, 2023
The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.
Inside Retail
AUGUST 13, 2023
“In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We
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