Remove 2023 12
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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

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Retail Media: Everything You Need to Know

Retail TouchPoints

10, 2023 What is retail media? Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. For more on off-site retail media advertising, skip ahead to this section.

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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

How will shoppable ads impact ad spending and CPM pricing as we head into 2023? What should advertisers be aware of when investing in this format? Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies. Based on November 2022 data, Twitter is No.

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Kohl’s CEO Asks Shareholders for Patience Following Q4 Loss, Foresees ‘Transitional’ Year Ahead

Retail TouchPoints

Digital sales, which made up 37% of total sales in Q4, also declined 12% year-over-year. Maybe not even in 2023, if the company’s outlook for the year is any indication. Kohl’s said it is anticipating 2023 net sales to decline between 2% and 4% leading Kingsbury to characterize 2023 as a “transitional year” for the company.

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Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

Retail TouchPoints

But as ThredUp ’s 12th annual Resale Report shows, the need for a hard sell is over — consumers of all ages have clearly bought into the idea, with secondhand apparel sales growing 15X faster than the broader retail clothing sector in 2023. In Q3 2023 (reported on Nov. 6, 2023), ThredUp reached U.S. In the U.S.

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What Shifts in Online Search Behavior Really Mean for Brands

Retail TouchPoints

Who’s Searching for What, Where Source: eMarketer/Insider Intelligence There’s no denying that Amazon has become the starting point for many consumers — a Jungle Scout poll from Q2 2023 found that when asked generally about where they start shopping online, Amazon is the clear winner among U.S. consumers, with 57% starting there.