‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social
Inside Retail
NOVEMBER 25, 2021
While the move is expected to cost the company £10 million ($18.5 IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. We will retain our social media handles and accounts for brand protection, however won’t be actively posting or replying to messages on the four platforms. Why was that?
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