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What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Retail TouchPoints

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. It’s a particularly useful function for Alibaba-backed RED, which sees designer brands such as Gucci and Louis Vuitton growing their presence to a female, fashion-conscious audience looking to catch a deal or giveaway.

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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Retail TouchPoints

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

Marketing 279
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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. ” Paid search ads can drive anywhere from 15 per cent to 30 per cent or more of a retailer’s online sales, and account for as much as half of the marketing budget, Lautier said.

Marketing 130
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Supre, YD, Midas rank top for overall online store experience

Inside Retail

Supre: Seamless navigation, well-structured search stand out Supres customers praised the female fashion retailers seamless navigation and well-structured search that provide highly relevant results even for specific queries. Clarity, consistency, convenience and efficiency are all a given when these people shop online.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.