Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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Advertising Promotions Consumer Marketing 319

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 260

Advertising Accounting Location Shopping 260

Retail TouchPoints

DECEMBER 1, 2023

Separately, Meta’s Head of Instagram Adam Mosseri announced on Threads that users around the world will finally be able to delete their Threads account without also deleting their Instagram account. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

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Advertising Accounting Marketing Consumer 264

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.

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Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

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Advertising Accounting Marketing Consumer 173

Retail TouchPoints

NOVEMBER 22, 2021

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. By including it after the first loop, users are more comfortable with the ad placement and it gives advertisers a very clear picture of who their top customer cohorts might be.

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Inside Retail

APRIL 28, 2025

The agency is also helping businesses comply with the law through advertisements, updated guidance materials, and close engagement with relevant industry representatives to support their small-business members in complying with the laws. More information to help businesses comply with the law is available on the ACCC website.

Payment Services 258

Payment Services Advertising Accounting Consumer 258

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Highlighting employees in your advertising can reinforce a positive company culture. The result? Empowering employees.

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Marketing Advertising Consumer Promotions 147

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

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Marketing Advertising Accounting ATS 331

Retail TouchPoints

JUNE 15, 2022

Google does have a direct-purchase feature, Buy on Google, which is similar to what Bing has rolled out, but it accounts for only a fraction of the more than 1 billion shopping sessions Google sees every day, according to Madrigal. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

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Advertising Planning ATS Marketing 315

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

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Advertising Accounting Returns Management 304

Retail TouchPoints

JULY 30, 2024

This means demanding greater accountability from their partners. So, Where do we Go from Here? For starters, it’s time for retailers to rethink their approach to evaluating which products deserve shelf space. The shelves belong to you, and it’s time they worked harder. Shelf space is a precious commodity. It must be treated that way.

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Advertising Consumer Shopping Accounting 263

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

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Advertising Marketing Location Accounting 162

Retail TouchPoints

FEBRUARY 24, 2025

Catalysts plug-and-play design has helped streamline essential tasks, like cart-to-checkout integration and customer account management, which reduced development efforts. Enhancing Site Speed and Reliability Uplift started the transition to Catalyst in August and spent approximately 10 weeks of development time. a moment he still recalls.

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Consumer Checkout Advertising Marketing 273

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media experience, viewers will be able to shop exclusive holiday deals and more from brands sold at Walmart through an on-screen QR code. ”

Advertising 288

Advertising Shopping Accounting Marketing 288

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 263

Advertising Accounting Marketing Shopping 263

Retail TouchPoints

NOVEMBER 12, 2024

The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders.

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Advertising Accounting Location Store Operations 162

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. By all accounts, the strategy is working.

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Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JANUARY 15, 2025

The Solve-a-Challenge Marketing Approach is Broken Historically, marketing and advertising executives have followed a similar formula: tell people about a challenge they may or may not know they have, and show how your solution (or product) can fix it. That’s how I found Christiane.

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Marketing Consumer Advertising Accounting 279

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The Shopify Pinterest Channel is now home to more than 1.7 million merchants.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Advertising Accounting Marketing Retail Marketing 275

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. ” Paid search ads can drive anywhere from 15 per cent to 30 per cent or more of a retailer’s online sales, and account for as much as half of the marketing budget, Lautier said.

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Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

NOVEMBER 19, 2024

We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). That’s a reasonable short-term fix, since most brand advertisers are already familiar with what those opportunities can do. Is it right for retail media advertisers?

Advertising 147

Advertising Point of Sale Shopping Accounting 147

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

OCTOBER 28, 2024

Gen Zers also place a high value on community and peer recommendations, often trusting influencers, reviews, and other forms of user-generated content (UGC) over traditional advertising. What to Consider When Crafting an Engaging Promotion for Gen Zers Digital experiences are at the heart of Gen Z’s interaction with brands.

Promotions 275

Promotions Consumer Marketing Advertising 275

Retail TouchPoints

DECEMBER 1, 2022

It is well documented that effective advertisers often invest through a recession in order to create excess share of voice at lower than normal costs. This is one of the most common pitfalls I see when businesses are trying to judge how well their advertising is working. Latest figures from the Office for National Statistics show a 0.5%

Advertising 305

Advertising Marketing Accounting Shopping 305

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

Accounting 246

Accounting Payment Services Advertising Management 246

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Planning Advertising Accounting Marketing 263

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

Advertising 278

Advertising Kiosk Outdoor Accounting 278

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

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Social Commerce Merchant Services Accounting Checkout 278

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Such parody accounts have been blanket banned, despite Musk’s insistence that Twitter will become a place of ‘free speech’ where ‘comedy is legal’. What’s lost? “It

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Advertising Accounting Promotions Returns 246