Black Friday 2023: One in every six fashion purchases made will be returned
Retail Gazette
OCTOBER 17, 2023
Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. Getting the right size and fit to the consumer the first time is critical to win this holiday and build consumer trust and loyalty.”
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