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Black Friday 2023: One in every six fashion purchases made will be returned

Retail Gazette

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. Getting the right size and fit to the consumer the first time is critical to win this holiday and build consumer trust and loyalty.”

Returns 104
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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 138
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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent, clothing, footwear and personal accessories up 2.9

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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

But clothing, footwear and accessories are up 2 per cent, food retailers are up 1 per cent while cafes and restaurants are also enjoying a 1.3 There’s plenty of talk in major capital cities about falling house prices which is another psychological barrier to consumer spending, and rents are rising astronomically at the same time.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. Product Sales May Not Matter, but Advertising Sales Matter a Lot.