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Black Friday 2023: One in every six fashion purchases made will be returned

Retail Gazette

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.

Returns 104
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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites. Though Apple’s decision came as a relief for a swath of users, it simultaneously caused a disruption for advertisers. Apple’s iOS 14.5 Weathering the Storm. privacy changes.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Banana Republic’s chief brand officer Ana Andjelic was hired in early 2021 to execute the rebrand and return the label to its travel-inspired roots. Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories. Call it post-genre fashion.

Fashion 263
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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Inside Retail

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Retailers of all stripes can jump on board, from fashion to beauty to accessories. So where does that leave retailers?

Shopping 246
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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent, clothing, footwear and personal accessories up 2.9

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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. The post The return of Tigerlily: An in-depth interview with the new CEO appeared first on Inside Retail. With that strategy comes demand creation.

Returns 246