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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

With 2022 in contention to be the year things “finally, actually” return to “normal” (if we even remember what that looked like!), Consumers are Split Between Home Pickup and Carrier Drop-off. While about 60% of Baby Boomers and Gen Xers live in pickup-friendly locations, that percentage drops into the 40s for millennials and Gen Zers.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Another easy step: Drop account creation requirements and allow guest checkout. Personalize Your Back-to-School Marketing.

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SHEIN Hosts Sold Out Pop-Up Event in San Francisco

Retail TouchPoints

Online fast fashion retailer SHEIN is hosting the latest in its traveling series of pop-up events at San Francisco’s Embarcadero Center from June 24 to 26, 2022. Shoppers had to sign up for a time slot online prior to the shop’s debut, with slots for all three days quickly selling out.

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How Rising Prices Shape Consumer Behavior

Retail Focus

Retailers face mounting expenses throughout supply chains, from manufacturing to shipping fees. Many costs are avoided by digital shops, including multiple locations, large staff teams, and high utility bills. Discount Retailers and the Appeal of Value Shopping Dollar stores and discount chains expand as inflation rises.

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Shopify Cuts Workforce 10% as Ecommerce Demand Cools

Retail TouchPoints

In a letter to employees published to the company’s site, Shopify CEO Tobias Lütke revealed that the ecommerce platform would lay off 10% of its staff — approximately 1,000 jobs — effective July 26, 2022. To help merchants, we threw away our roadmaps and shipped everything that could possibly be helpful.”. Now, we have to adjust.

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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. The 2022 survey also found that a company’s environmental practices were a deciding factor for 78% of consumers.