How Temu and Shein drive up Black Friday marketing costs for US retailers
Inside Retail
NOVEMBER 27, 2024
Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024. “By definition, when you increase the cost per click, the return on your marketing investment decreases.
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