Remove 2022 Remove Advertising Remove Fast Fashion
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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024. “By definition, when you increase the cost per click, the return on your marketing investment decreases.

Marketing 130
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Cue the damn Temu ‘shopping like a billionaire’ jingle that you can’t get out of your head once you’ve heard it.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. in Sept 2022. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. was expensive. The company spent nearly $1.8

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 will expand its presence in China with a physical store slated to open later in June 2022, according to a WeChat post seen by Reuters. The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

Retail TouchPoints

And nearly two in every three consumers who made a secondhand apparel purchase in 2023 made at least one of those purchases online, an increase of 17 percentage points from 2022. “I I think what’s also happening is the share of the closet that’s secondhand is accelerating ,” said Reinhart. Still, “RaaS is really important,” he added.

Apparel 278