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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

The partnership establishes Foot Locker as adidas’ lead partner in the basketball category and aims to drive more than $2 billion in retail sales by 2025, nearly triple the partnership’s revenue from 2021. Foot Locker’s enhanced relationship with adidas may help the retailer fill the gap created by its shift away from Nike.

Apparel 278
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 251
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Why You Need a Content Supply Chain

Retail TouchPoints

trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. Yes, some of them are being paid, but the TikTok creator fund only doled out $200 million in 2021. Social media platforms are built off of this philosophy entirely. It’s estimated that TikTok users watched 22.6

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. The pair, which previously launched Stylerunner, last year welcomed $1.6

Fashion 245
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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Personalize Your Back-to-School Marketing.