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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

At a time when acquiring a new customer is five times more expensive than retaining a current customer, there is another return on this investment that might be even more lucrative in the long run. Returnless refunds are improving the almighty customer experience, and in turn, their potential customer lifetime value.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 These “gifts” are often wickedly interactive, which is what makes them so engaging.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even.

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

Retail TouchPoints

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process.

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How digital payments can help businesses lead in customer experience

Inside Retail

As Australians adopt the latest digital payment methods, the future of frictionless, automated transactions will offer a completely new customer experience. In the 2021 financial year, the number of payments on card rose to 12 billion, a 22 per cent increase on 2019 and up by more than 4 billion since 2017.