Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 290

Marketing Advertising Consumer Marketing Spend 290

Retail TouchPoints

SEPTEMBER 22, 2022

Both 2020 and 2021 each had their own clear themes and pressures, and this holiday season will be defined by trying to understand what has changed. “ It’s really the tale of two years ,” said Matt Kramer, National Sector Leader, Consumer and Retail for KPMG US. as an outlier.

Promotions 244

Promotions Fulfillment Inventory Management Drop-Shipping 244

Retail TouchPoints

JUNE 23, 2022

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

Payment Services 287

Payment Services Checkout Drop-Shipping Customer Retention 287

Retail TouchPoints

JANUARY 18, 2021

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before. Ad Spend and Product Popularity. Lower rates, however, are only part of the story.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. billion were down 6% compared to fiscal 2021, while comparable sales were down 7% year-over-year.

Marketing Spend 244

Marketing Spend Management Planning Consumer 244

Retail TouchPoints

FEBRUARY 3, 2021

Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high. But it is also imperative that merchants let their consumers know about these actions, and get the word out to their customers about how they are (safely) open for business. Ignoring delivery.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Inside Retail

DECEMBER 6, 2022

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Part of the spending was aimed at poaching the best talent from other companies. per cent in 2021. per cent in the first 9 months of 2021.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Retail TouchPoints

JULY 30, 2021

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 trillion 2021: $6.68 The chaotic nature of online retail has resulted in a battle to drive traffic to websites by spending more and more on digital ads and pay-per-click (PPC). in Europe, 15.2%

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

Retail TouchPoints

MAY 27, 2021

Marketplaces grew by 81% YoY in Q4 2020, more than double the already impressive rate of overall ecommerce growth, according to Mirakl’s 2021 Enterprise Marketplace Index , which analyzed benchmark metrics from 60 global retailer marketplaces. Meeting the Demands of the ‘Attention Economy’.

Fulfillment 242

Fulfillment Advertising Shopping Department Stores 242

Inside Retail

FEBRUARY 22, 2024

I sold my shares in that business back to my co-founder to exit the business in 2021 and the business has since traded and sold to Bernie Brookes and he has created a nice home for that brand. IR : What do you think brands get wrong when they are trying to build an online community? IR : What role does collaboration play in each of your jobs?

Fashion 130

Fashion Accessories Boutique Department Stores 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 288

Advertising Marketing Social Commerce Consumer 288

Small Biz Trends

JULY 8, 2021

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in 2021.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Rangeme

SEPTEMBER 6, 2022

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger. January 13, 2021. Five Marketing Strategies For Coming Out Of The Recession Stronger. April 2009.

Marketing 52

Marketing Advertising Consumer Promotions 52

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. In 2021 Wayfair spent $1.4

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Retail Gazette

NOVEMBER 1, 2023

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience.

Fashion 62

Fashion Planning Fast Fashion Returns 62

Retail Geek

AUGUST 1, 2022

But you know inflation is kind of I feel like is misunderstood and people talk about about it being one number consumers spend a bunch of money on a big basket of goods and the amount of inflation on each item in that basket of goods. Varies wildly right so the amount of inflation we’re seeing in gasoline.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Of the world and you are having some direct-to-consumer.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52