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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Retail Statistics: The Big Picture. trillion in the first quarter of 2021.

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How to Market Your Brand During a Recession

Rangeme

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger. January 13, 2021. Five Marketing Strategies For Coming Out Of The Recession Stronger. April 2009.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. In 2021 Wayfair spent $1.4