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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

Consumer 312
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 325
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Marketing 298
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 303
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CFPB Announces Intention to Regulate BNPL Following Release of Consumer Impact Report

Retail TouchPoints

The Consumer Financial Protection Bureau (CFPB) is planning to start regulating buy now, pay later (BNPL) products. Apparel and beauty companies accounted for 80.1% of users charged at least one late fee in 2021, up from 7.8% of individual loans in 2021 saw at least some portion of the order returned, up from 12.2%

Consumer 241
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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9