Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing
Inside Retail
JULY 22, 2021
The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said.
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