Retail TouchPoints

JULY 31, 2020

But Q3 2020 will look much different. The good news is that many digital retail marketers are successfully operating with agility. Many of these retailers are using Local Inventory Ads (LIAs) on Google to move store inventory and engage with nearby shoppers. E-Commerce will take an unprecedented bite out of the sales pie.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Advertising 264

Advertising Apparel Consumer Marketing 264

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions 52

Promotions Consumer Management Advertising 52

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. Foresight does not require a belief in astrology.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. In 2020, it announced mobile-first indexing.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. trillion during 2020 ( NRF ).

Specialty Store 137

Specialty Store Specialty Retailers Social Commerce Advertising 137

Rangeme

NOVEMBER 26, 2021

August 4, 2020. August 4, 2020. November 16, 2020. May 7, 2020. While COVID-19 swept the globe in early 2020, 25% of consumers switched to private labels. Store brands’ growth have outpaced the retail market as their quality continues to rise while often offering good value for money. August 4, 2020.

Consumer 105

Consumer Customer Retention Shopping Fulfillment 105

Inside Retail

AUGUST 20, 2022

Between May 2020 and May 2021, Australians spent $48.1 billion on online retail , accounting for around 13.2 per cent of the total retail sales (NAB). Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. Are you ready to reimagine retail marketing?

Fulfillment 130

Fulfillment Consumer Accounting Promotions 130

Retalon

SEPTEMBER 11, 2020

That’s because many retailers start with the wrong question when attempting to forecast: “How much do I need to sell?”. For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Demand Forecasting Methodologies.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Shopper Intelligence

MARCH 24, 2021

These insights about beer shopping behaviour were first published as part of The Grocer’s Alcohol Category Report 2020. Yet, somewhat ironically, the Mexican lager brand has seen a 40% increase in its UK sales in 2020 ( Nielsen ). Beer and Cider shoppers love promotions. Corona anyone? is above the FMCG average (3.2).

Shopping 52

Shopping Grocer Promotions Supermarket 52

Retail Adventures

JULY 1, 2020

Even when things were “normal”, customers shopped in strange patterns, and their choices tend not to be divided equally among retailers. Continue to Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. If you want to get more during the pandemic you need to do more.

Markdowns 83

Markdowns Returns Planning Promotions 83

Shopper Intelligence

DECEMBER 29, 2020

Shoppers heavily rely on promotions. We see a heavy reliance on promotions and shoppers certainly notice it! 30% of shoppers claim to buy on promotions in the Oral Care, Personal Care and Toiletries department. However, in Oral Care specifically, only net 7% of shoppers feel that promotions attract them to the store.

Promotions 52

Promotions Management Shopping Planning 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Cross Merchandising Point of Sale Apparel 148

Rangeme

JUNE 22, 2021

Today’s global consumer trends influence e-commerce strategies, online marketplace assortments, and retail marketing trends in the U.S. For CPG brands, knowing where your products are in-demand can help you stand out online, and sell to consumers and retail buyers around the world. December 14, 2020. December 14, 2020. ,

Retail Trends 52

Retail Trends Beauty and Health Supermarket Consumer 52

Shopper Intelligence

OCTOBER 26, 2020

Using the latest shopper insights from Shopper Intelligence UK’s recent survey (June-September 2020) here we shall focus on two categories within Dairy: Yoghurts vs. Chilled Desserts , and Block Cheese vs. Specialty Cheese – and understand how we can harness the strengths of each segment from a shopper perspective.

Store Layout 40

Store Layout Promotions Management Point of Sale 40

Retail Next

FEBRUARY 9, 2020

But if you decide to work on your content yourself, you will need to focus on creating content that encourages action and promotes activity in your audience. For example, someone might use the voice search with “what are the best matte lipsticks” just like with “best matte lipsticks in 2020.”. You can think about it as a form of a FAQ.

Marketing 52

Marketing Payment Services Promotions Location 52

Retail Gazette

JULY 18, 2023

While Tesco pioneered the move back in 2020 by launching Clubcard Prices, which offered lower prices to its loyalty scheme members, retailers including Sainsbury’s, The Co-op, Morrisons and M&S have followed suit over the past year in a bid to win over cash-strapped shoppers. .

Supermarket 52

Supermarket Grocer Beauty and Health Shopping 52

Rangeme

MAY 9, 2022

She teamed up with retired cheesemonger, Raymond Cotteret, in 2020 and got to work on a business plan that would make their dreams come true. We are excited to figure out what ‘normal’ feels like (since we opened in March 2020), double our kitchen size, add events to our service offerings, and grow our team this year.

Specialty Store 52

Specialty Store Shipping Planning Outdoor 52

Retalon

SEPTEMBER 3, 2021

A retail bubble, then, is a value bubble that impacts the retail sector — everything from retail company stocks and real estate holdings to the price of commodities in inventory. Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. since last year.

Consumer 41

Consumer Location Fulfillment Shopping 41

Retalon

AUGUST 16, 2019

The right predictive analytics and AI can make a world of difference when it comes to forecasting and planning, and that includes retail marketing across channels, inventory and distribution, personalization, fulfillment, and more.

Fulfillment 32

Fulfillment Customer Experience Markdowns Consumer 32

Retail TouchPoints

FEBRUARY 7, 2022

In fact, the campaign was so successful that IKEA utilized conversational media again in fall 2020. Offering a quick loyalty program sign-up page, unique promotions or exclusive content while on the move, be it 20% off the item you scan or a sneak preview of upcoming product drops. The Important Shift Connecting Physical to Digital.

Advertising 264

Advertising Checkout Consumer Marketing 264

Retail TouchPoints

NOVEMBER 22, 2021

Walmart made price improvements in 10 out of 15 categories from 2020 to 2021, and overall prices are down one percentage point since last year. Retailers will need to be very strategic with their messaging, promotions and offers if they hope to reduce the risk of a late-season slowdown,” Bruno added.

Beauty and Health 246

Beauty and Health Shopping Consumer Outdoor 246

Rangeme

JULY 12, 2021

We’ll see why CPG brands and retail buyers on both sides of the Atlantic are looking abroad for growth. Market size. retail market is significantly bigger. retail sales are on track to exceed $5.8 Retail Economics. 5 Top 100 Retailers 2020 List. PLMA: Private label sets sales records in 2020.

Marketing 52

Marketing Beauty and Health Consumer Shopping 52

Medallion Retail

FEBRUARY 1, 2021

If February 2020 feels like a decade ago, you’re not alone. The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail. Last year was one of the most challenging—and felt like one of the longest—ever faced.

Marketing 52

Marketing Advertising Promotions Consumer 52

Rangeme

AUGUST 12, 2022

October 16, 2020. Shaping Vancouver’s Retail Market: Diversity, Density and Digital. Wherever they are located around the world, retailers around the world can make space in their marketing strategies for diverse suppliers. Trinny Woodall on how to market beauty to an older consumer. October 16, 2020.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Retail Geek

JUNE 25, 2021

In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. 46:53] The cheaper better version of Philips Hue strip lights and this was a product that was heavily promoted by some popular tick talkers and kind of jump from obscurity on Amazon to be a top 10 product so that was a little interesting.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Wiser

AUGUST 25, 2023

Dan Ray, Director of Customer Success at Wiser and one of the early founders of ShelfSpace, a retail execution platform that Wiser acquired in 2020. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Inside Retail

NOVEMBER 6, 2024

IR : Harris Scarfe was acquired by the Spotlight Group, one of Australia’s biggest private retail companies, in 2020. You can sign up to be a Harris Scarfe ‘friend’, and that gives access to discounts on products or promotions that wouldn’t ordinarily be available. We think you should do more marketing.

Department Stores 279

Department Stores Specialty Retailers Marketing Apparel 279