From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc
Inside Retail
JUNE 27, 2024
Bydee’s business boomed to new heights during the Covid-19 pandemic and resulted in a 700 per cent growth, from 2020-2021. With a newfound niche in printed swimwear and surging e-commerce sales, Bydee pivoted to adopt a global focus after the restrictions of the 2020 Covid-19 pandemic halted travel and demand for bikinis locally. “We
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