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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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Nordstrom Accentuates Brand Diversity with Folklore Group Partnership

Retail TouchPoints

The retailer also will invite brand partners to join The Folklore Connect, which provides software for diverse and sustainable brands to manage and scale their wholesale businesses and serves as a marketplace for retailers to buy from historically marginalized brands.

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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Growing the team for global expansion Currently, Nakedvice sells products online and in-store through its Melbourne Flagship in Abbotsford, which serves as a destination location for customers.

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BJ’s Invests in Drop-Ship Fulfillment Program

Retail TouchPoints

BJ’s Wholesale Club will strengthen support for its drop-ship program with online order fulfillment and delivery accuracy solutions from CommerceHub. The retailer has enhanced several of its omnichannel offerings in recent years, including the launch of curbside pickup at all club stores in August 2020.

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GNC to Offer Curated Wellness Assortment in 4,000 Walmart Stores

Retail TouchPoints

GNC Holdings, the retailer’s parent company, went through a “pre-packaged bankruptcy” in June 2020 that included closing 800 to 1,200 of its stores. Millions know and trust our brand, and with this collaboration we can deliver the GNC experience to a whole new group of consumers,” said Josh Burris, CEO of GNC in a statement.

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Made by Many Hands: the marketplace supporting migrant & refugee women

Inside Retail

Enter co-founders Corinne Kemp and Luz Restrepo, who created the social enterprise Made by Many Hands in 2020 – an online marketplace for stores owned by migrant women in Australia, which also provides support and tools to the entrepreneurs who run these businesses.

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