Retail TouchPoints

APRIL 24, 2024

This marks the third time Google has pushed back the timeline on cookie deprecation, plans for which were first announced in January 2020 , when the company committed to removing tracking tech from Chrome within two years. But January 2022 has come and gone, and cookies are still a part of daily life.

Advertising 255

Advertising Marketing Planning Consumer 255

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 164

Marketing Promotions Advertising ATS 164

Retail TouchPoints

OCTOBER 16, 2020

Prime Day 2020 will likely prove to be a success, according to Rachel Dalton, Director of Ecommerce and Omnichannel Insights at Kantar. One of the most unique aspects of Prime Day 2020 is how it became the gateway to the holiday season. We see a high degree of noise and distraction in advertising and promotions.”.

Promotions 178

Promotions Advertising Shopping Fulfillment 178

Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She started her career at Net-a-Porter.

Customer Experience 264

Customer Experience Advertising Marketing Fashion 264

Retail TouchPoints

MAY 2, 2024

The FTC had sued Williams-Sonoma in 2020, charging that the company advertised multiple products under its Goldtouch, Rejuvenation, Pottery Barn Teen and Pottery Barn Kids brands as being all, or virtually all, made in the U.S. that it is last substantially transformed in the U.S., its principal assembly takes place in the U.S.

Advertising 289

Advertising Consumer Marketing Customer Experience 289

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. But Q3 2020 will look much different. The good news is that many digital retail marketers are successfully operating with agility. Prime Day and its halo effect mark July. Learn From: Automotive.

Marketing 253

Marketing Beauty and Health Sporting Goods Advertising 253

Retail TouchPoints

MARCH 24, 2021

billion on CBD products in 2020, with that number projected to increase to $26.4 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Small Biz Trends

AUGUST 13, 2022

Social media has now become a valuable tool for everything from meeting new people to campaigning and marketing. Here are a selected few of the best social media marketing courses online. Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course!

Marketing 116

Marketing Advertising Accounting Promotions 116

Retail TouchPoints

MAY 7, 2021

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. What Always-On Brand Safety Looks Like.

Marketing 189

Marketing Advertising Promotions Management 189

Retail TouchPoints

OCTOBER 21, 2022

For those looking for new frontiers, it may be time to consider marketing your business on the open web. After all, the walled gardens have generally been safe, and a somewhat-trustworthy channel for advertisers to connect with consumers. More than that, running advertisements and even whole campaigns across them is fairly easy.

Advertising 278

Advertising Marketing Accounting Promotions 278

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 299

Advertising Marketing Promotions Consumer 299

Talking Retail

JUNE 24, 2021

Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer.

Planning 113

Planning Marketing Advertising ATS 113

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Fashion 147

Fashion Apparel Advertising Supermarket 147

Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. compared to 2020. growth experienced in Q2 2020. compared to Q. on top of 10.9%

Grocer 290

Grocer Advertising Fulfillment Shopping 290

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278

Checkout Advertising Finance Consumer 278

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

JANUARY 12, 2024

Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format. A number of those advertisers also are signed on to participate in the Gateway Shop beta, including Unilever.

Shopping 277

Shopping Advertising Promotions Consumer 277

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared. New Customers.

Advertising 245

Advertising Consumer Marketing ATS 245

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 310

Department Stores Accessories Apparel Advertising 310

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. The problem is, all of the optimization happens around marketing activity and not marketing results.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. increase in cost savings.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Independent Retailer

FEBRUARY 3, 2022

With only 53 percent of consumers celebrating the Valentine’s Day holiday and even more retailers allowing shoppers to opt out of holiday marketing materials, it has become more important for businesses to get their products in front of the customers who are looking for them. Valentine’s Day Seasonality .

Marketing 78

Marketing Advertising Promotions Returns 78

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. billion in 2020 and $19.42 January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Independent Retailer

OCTOBER 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. 2022 Marketing is Looking a Little Different. 2022 Marketing is Looking a Little Different. Marketing No-No’s. retail sales.”.

Marketing 92

Marketing Advertising Planning Promotions 92

Retail TouchPoints

JUNE 15, 2022

In 2020, it eliminated all commissions and fees, thereby making it free for merchants to list their products on Google Shopping, and then in 2021 it forged integration partnerships with a number of major ecommerce facilitators including Shopify and Square. Bing’s goal might be similar.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Inside Retail

JUNE 1, 2023

Customers are becoming increasingly irritated by what they perceive to be aggressive sales approaches in digital marketing communications. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing. Further reading: Shoppers set to splurge $9.3

Advertising 264

Advertising Consumer Marketing ATS 264

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Checkout Shipping Consumer 130

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Email marketing. in 2020 and likely to keep climbing.

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail TouchPoints

JULY 23, 2021

retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Create cost-effective advertising campaigns with Google Ads. Online is Now a ‘Need to Have’.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S. 35% in 2019).

Advertising 264

Advertising Marketing Consumer Returns 264

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299