Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 317

Marketing Accounting Advertising Consumer 317

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 247

Social Commerce Consumer Marketing Advertising 247

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 276

Marketing Consumer Advertising Social Commerce 276

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 272

Merchant Services Finance Advertising Marketing 272

Retail TouchPoints

JULY 23, 2021

According to Digital Commerce 360 , “consumers spent $861.12 retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Online is Now a ‘Need to Have’.

Fashion 261

Fashion Advertising Shopping Consumer 261

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 201

Shopping Social Commerce Promotions Department Stores 201

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. It’s about telling a story but connecting it to commerce.”

Social Commerce 289

Social Commerce Accounting Marketing Planning 289

Retail TouchPoints

SEPTEMBER 20, 2024

As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s report is likely to light fires under those efforts.

Consumer 261

Consumer Accounting Advertising Social Commerce 261

Inside Retail

NOVEMBER 29, 2021

Social commerce. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrities advertising products for sale is a tried and tested marketing tool for big brands. billion worth of products through 13 live streams in 2020. Celebrity live-stream selling.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 163

Beauty and Health Accounting Social Commerce Advertising 163

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% trillion during 2020 ( NRF ).

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

APRIL 16, 2024

According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

AUGUST 14, 2022

Meanwhile, social media is great for style, as you can see how things fit and fall, and how they are styled, but unless the woman is the same height and size as you, fit is still hit or miss, and items often aren’t shoppable, so it’s not convenient. Inspiration needs to be accessible to more women.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 153

Consumer Payment Services Fulfillment Advertising 153

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 224

Payment Services Social Commerce Consumer Advertising 224

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 287

Advertising Social Commerce Consumer Marketing 287

A1 Retail

APRIL 23, 2021

UK merchants have access to Pinterest shopping features including tag deployment, catalogue ingestion, and advertising buying interface. Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience.

Social Commerce 53

Social Commerce Advertising Target Market Consumer 53

Retail TouchPoints

JANUARY 15, 2021

Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Total costs (marketing, packaging, shipping, fulfillment, storage, etc.) / # of orders = cost per order. Evaluating 2020 Metrics and Planning for 2021. are factored in.

Payment Services 149

Payment Services Promotions Shipping Planning 149

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. In the past, consumers would just view, feel, and purchase.

Payment Services 85

Payment Services Consumer Wholesale Finance 85

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JANUARY 10, 2023

In addition, excess inventory can also tie up capital that could be used for other purposes, such as investing in marketing or other growth initiatives. Sellers are also setting up independent stores on platforms that can help automate the selling process and enable sellers to connect their stores to a broader range of marketing channels.

Payment Services 276

Payment Services Drop-Shipping Fulfillment Shipping 276

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail Geek

JUNE 25, 2021

In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. billion | Digital Commerce 360 Amazon Prime Day 2021 Insights & Real-Time Tracker | Numerator. The length of the event has been slowly expanding since 2015, so it is now two days long. This year Prime Day is earlier than usual on June 22-23, 2021.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. THEME 1: Actualizing Diversity and Inclusivity.

Merchant Services 181

Merchant Services Customer Experience Marketing Consumer 181

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JULY 9, 2021

Multi-sided market place and so it’s a little easier to make money but still the best way to make money is with that ad Network and. Advertising products could stand for some. Make those products more mature and friendly to advertisers. Social commerce and the the sleeper is. And you know again comping. [34:42]

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. Jason: [6:11] Yeah so short trip to Brazil for those that aren’t familiar with that market it’s pretty interesting it’s the largest market in Latin America people talk about latam all the time but the.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

Social Commerce 297

Social Commerce Merchant Services Advertising Shopping 297

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. percent so. [31:38] Quarter for Best Buy.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 15:23] Shopify plus never got a ton of traction and they actually had a pretty big staff reduction in Shopify plus earlier last year so.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping ATS 52

Retail Geek

MARCH 31, 2021

million users at the end of 2020, and the reason that that is interesting is because, Ali Baba has 779 million which means pin duo duo has more users in China than Alibaba has in China. Like inexpensive, stuff but they they are a public company in China and they in their their earnings, they announced that they had 780 8.4

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.) trillion by 2028.

Advertising 260

Advertising Social Commerce Promotions Outdoor 260

Retail Geek

JANUARY 7, 2022

Bonus – More store closures in 2021 than 2020. commerce penetration says at 16% or better in 2021. 13:57] Gap doesn’t sell other people’s stuff so there are no endemic advertisers on the Gap right and so super interesting that even they are trying to monetize their traffic. Jason Total Score: 3 of 5.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98

Retail TouchPoints

MARCH 23, 2023

An attempted ban by the previous administration in September 2020 was successfully challenged by a group of TikTok creators, according to reporting in the New York Times , and any new ban would likely face court challenges on First Amendment grounds.

Advertising 167

Advertising Promotions Location Social Commerce 167