Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Source: ThredUP, 2020 Resale Report. Social Commerce. Livestream Commerce. Fashion Resale.

Fashion 290

Fashion Social Commerce Fast Fashion Consumer 290

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 238

Social Commerce Consumer Marketing Advertising 238

Retail TouchPoints

APRIL 21, 2021

Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data. Each indicates specific local data such as currency, language or product availability. Many retailers are setting up shops on Pinterest, driven by last year’s explosion in ecommerce sales.

Marketing 320

Marketing Accounting Advertising Consumer 320

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 271

Marketing Consumer Advertising Social Commerce 271

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. NBC’s hybrid 2020/2021 logo. Organizers ultimately decided to stick with 2020 — Tokyo’s governor said an odd number was “out of the question.” -Bryan Wassel, News Editor. shoppers still need a bit of a nudge. Adam Blair, Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. Prediction #1: Content will Become Central to Commerce. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Verdict: Spot on.

Social Commerce 306

Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

NOVEMBER 10, 2020

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 Transparency shouldn’t end when a shopper makes a purchase: 73%.

Shipping 246

Shipping Fulfillment Shopping Consumer 246

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

AUGUST 6, 2020

Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing.

Marketing 192

Marketing Beauty and Health Consumer Social Commerce 192

Retail TouchPoints

AUGUST 1, 2022

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. Let’s back up a sec and take a look at how #BookTok has revolutionized book sales.

Social Commerce 273

Social Commerce Accounting Marketing Planning 273

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. It’s about telling a story but connecting it to commerce.”

Social Commerce 283

Social Commerce Accounting Marketing Planning 283

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Social Commerce 154

Social Commerce Outdoor Shopping Marketing 154

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

DECEMBER 22, 2021

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 Online sales of luxury goods are expected to jump 27% YoY in 2021, and that’s following a 50% YoY increase in 2020, according to Bain. “

Social Commerce 266

Social Commerce Consumer Shopping Marketing 266

Inside Retail

APRIL 16, 2024

According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

Social Commerce 130

Social Commerce Returns Marketing Location 130

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 186

Shopping Social Commerce Promotions Department Stores 186

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. In the US, Statista reported that return deliveries cost US$550 billion in 2020, with this cost expected to swell globally into a $1 trillion issue.

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Looking Ahead.

Shopping 306

Shopping Marketing Consumer Planning 306

Retail TouchPoints

APRIL 4, 2022

As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added. There’s marketing to people in their 20s and then [it skips to] Depends, but there’s a whole section in-between. We have a commitment to taking more of their feedback and using it to make us grow.”.

Social Commerce 266

Social Commerce Consumer Marketing ATS 266

Inside Retail

JANUARY 11, 2024

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Voice commerce could potentially address at least some of this market,” stated the report. “As

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

Advertising 292

Advertising Marketing Social Commerce Consumer 292

Retail TouchPoints

JULY 23, 2021

According to Digital Commerce 360 , “consumers spent $861.12 retailers in 2020, up 44.0% In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Add marketplaces to diversify your online marketing effort s. The numbers don’t lie.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

MAY 13, 2021

billion ) buoyed by the consolidation of the Sun Art supermarket business, in which Alibaba took a controlling stake in October 2020. Taoxianda drove Sun Art’s digitalization of its hypermarkets, with online representing 24% of Sun Art’s sales in fiscal year 2021, up from 17% in fiscal year 2020. billion yuan ( $109.5 billion ). .

Home Furnishings 198

Home Furnishings Merchant Services Supermarket Social Commerce 198

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. Multiple Meta Resources.

Merchant Services 271

Merchant Services Finance Advertising Marketing 271

Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Retail TouchPoints

APRIL 25, 2022

This is 4X higher than traditional marketing emails so the upsell potential is massive.”. As social shopping becomes more popular , retailers will need to align their return policies to accommodate these purchase patterns. Thirdly, e-receipt emails achieve, on average, an open rate of 75%.

Returns 284

Returns Shopping Promotions Social Commerce 284

365 Retail

NOVEMBER 1, 2021

With flexibility and convenience now key determining factors for a growing number of shoppers, online shopping is expected to continue revolutionising the e-commerce world in 2021 and beyond. . The proliferation of social commerce. A rise in influencer marketing . The resurrection of the high street .

Retail Trends 68

Retail Trends Social Commerce Merchant Services Checkout 68

Retail TouchPoints

AUGUST 19, 2021

“After an unexpected school year in 2020 and a different shopping year, consumers are excited to return to in-person shopping for the back-to-school season, especially the ones who are vaccinated,” Maloney explained. The goal is that they stay relevant that this consumer ultimately chooses them as their as their retail choice.”

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Every time someone asks me about my biggest business challenges right now, I just smile, because I feel like nothing will ever be worse than the challenges from 2020.

Wholesale 256

Wholesale Department Stores Fashion Social Commerce 256

Retail TouchPoints

FEBRUARY 15, 2022

From 2019 to 2020, the size of the virtual idol market in China jumped 70.3% Using cloud-based AI technology, Dong Dong has been equipped with “human-like features, a sparkling personality and the capability to interact with audiences naturally.”. billion yuan (nearly $1 billion ) in 2021.

Marketing 262

Marketing Social Commerce 262