Remove 2020 Remove Marketing Remove Promotions Remove Social Commerce
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Analysis: The many faces of social commerce in China

Inside Retail

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 Second-life commerce. million domestic travellers.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

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The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail TouchPoints

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 201
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Gucci, Facebook file joint lawsuit against alleged counterfeiter

Inside Retail

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

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Gucci, Facebook file joint lawsuit against alleged counterfeiter

Inside Retail

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

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5 Tips for Maximizing Influencer Marketing’s Impact

Retail TouchPoints

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. billion in the U.S. What’s their ‘swipe-up potential’?”.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is 4X higher than traditional marketing emails so the upsell potential is massive.”.

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