Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Location Retail Marketing Marketing Accessories 130

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

SEPTEMBER 20, 2021

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

Advertising 279

Advertising Consumer Shopping Marketing 279

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

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Consumer Marketing Retail Marketing Shopping 264

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming. In the U.S.,

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Advertising Accounting Marketing Finance 299

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. per cent during the 2020 to 2027 period.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. trillion during 2020 ( NRF ).

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Retailers and advertisers can closely review and monitor dwell time using location data.

Location 278

Location Retail Marketing Marketing Advertising 278

Medallion Retail

FEBRUARY 1, 2021

If February 2020 feels like a decade ago, you’re not alone. The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail. Last year was one of the most challenging—and felt like one of the longest—ever faced.

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Marketing Advertising Promotions Consumer 52

Retail TouchPoints

APRIL 28, 2021

Our NetElixir team forecasts ecommerce sales will see a minimum of a 30% year-over-year increase on what was an incredible 2020 sales base. With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. We are experiencing market rebounds across categories.

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Jewelry Fashion Marketing Apparel 165

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. In fact, Smartly.io

Advertising 292

Advertising Social Commerce Consumer Marketing 292

Retalon

SEPTEMBER 11, 2020

Demand planning can be a confusing term that combines both terms, but in most cases when retailers refer to demand planning they mean forecasting demand. Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Also retail is no longer just brick-and-mortar.

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Payment Services Promotions Accounting Fulfillment 41

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. million before going public in 2020. (It Bypassing intermediaries means brands control the trade margins through sales, marketing and inventory management. Absolutely.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Wiser

SEPTEMBER 12, 2022

Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retalon

SEPTEMBER 3, 2021

Simply put, a bubble is an economic phenomenon where the price of a particular asset (commodity, real estate, financial stock, or even the entire market) exceeds the actual value by a large margin. This market distortion can happen for any number of reasons, including bad policy, consumer hype, and risky institutional behavior.

Consumer 41

Consumer Location Fulfillment Shopping 41

Shopper Intelligence

OCTOBER 27, 2020

He is a nationally recognized American senior marketing executive with expertise in marketing analytics, shopper insights and innovative tech solutions in shopper research. This article was first published in Quirk’s Media in July/August 2020, posted here with permission. They are still productive.

Marketing 40

Marketing Shopping Management Consumer 40

Retail TouchPoints

FEBRUARY 7, 2022

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. But advertisers, rest assured that there is life after death, and it’s going to be a very exciting time for the industry.

Advertising 262

Advertising Checkout Consumer Marketing 262

Retail Geek

JUNE 25, 2021

In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. The length of the event has been slowly expanding since 2015, so it is now two days long. Traditionally Prime Day has been a summer event taking place in July, for example July 15-16, 2019. This year Prime Day is earlier than usual on June 22-23, 2021.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. It was all about test, learn, iterate.

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Merchant Services Customer Experience Marketing Consumer 186

365 Retail

NOVEMBER 1, 2021

The word was widely used prior to March 2020 to describe a retail market where consumer behaviour had become unpredictable, fickle and often unusual. For promotions via push notifications from a retailer’s app it was 24%. Robin Coles, Managing Director EMEA at XCCommerce.

Promotions 52

Promotions Consumer Management Advertising 52