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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S.

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Apac tipped to fuel global airport retail market recovery

Inside Retail

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Beyond Inc. Brings in Slate of Retail Heavyweights for C-Suite

Retail TouchPoints

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” having spearheaded development of the IR program at Overstock in 2020. in a statement. Callahan is rejoining Beyond, Inc.,

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Schnuck Markets and Meijer Make Moves to Increase Diversity of Their Suppliers

Retail TouchPoints

Schnuck Markets and Meijer have each partnered with product discovery solution provider Efficient Collaborative Retail Marketing (ECRM) to launch initiatives aimed at improving diversity among their suppliers.

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