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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. What is an integrated digital marketing campaign?

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Prime Day 2020: How Elections, Holidays and Big Box Competitors Shaped This Year’s Results

Retail TouchPoints

Prime Day 2020 will likely prove to be a success, according to Rachel Dalton, Director of Ecommerce and Omnichannel Insights at Kantar. One of the most unique aspects of Prime Day 2020 is how it became the gateway to the holiday season. We see a high degree of noise and distraction in advertising and promotions.”.

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Media articles abound about the skyrocketing marketing dollars required to woo new consumers. As just one example, Chewy was a pandemic winner, but the company spent more than half a billion dollars marketing to consumers in 2021. Forter’s Fraud Attack Index found that BOPIS fraud attacks increased by 55% in 2020.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. billion ($1.2