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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise. In July 2020 Decile spun out of SocialCode, where Lawrence was a Co-founder in 2010.

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The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

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Pandora, Amazon uncover global China-based counterfeit jewellery network

Inside Retail

Pandora’s IP & Brand Protection team launched the investigation in 2020 after a series of customs seizures. Last year, Pandora assisted in the removal of half a million websites, social media accounts and other online content advertising fake products.

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How Lush uses its stores as platforms for education and community connection

Inside Retail

By shifting its efforts from digital advertising to grassroots advocacy, the brand is recasting its physical stores as platforms for social impact and conscious engagement. All the Wild Things” in 2019–2020, which raised funds for wildlife rescue efforts during the bushfires. A partnership with GetUp!

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With advertising costs constantly climbing, we dont want to just drive short-term sales. Decile spun out of SocialCode in July 2020 where Lawrence was a Co-founder in 2010. How they do that is becoming increasingly important.

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