Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Retail TouchPoints
APRIL 25, 2023
Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We
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