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Inside Retail
APRIL 15, 2024
When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed. In the past, she said, she has chosen not to respond to alleged knock-offs, but this time, she asked for a response. “I
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
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Inside Retail
FEBRUARY 21, 2022
Market research firm Bernstein found that the latest round of hikes will increase prices of women’s leather goods by 3-20 per cent, men’s leather goods by 7-10 per cent, and accessories such as scarves and jewellery by 2-6 per cent. Fellow LVMH brand Tag Heuer confirmed its watches would undergo a price adjustment in the near future as well.
Inside Retail
NOVEMBER 20, 2022
Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. We’re constantly bringing new styles and colours to the market.
365 Retail
JULY 9, 2021
Under a new five-year plan, the group aims to enter the European luxury watch market through acquisitions and new boutiques in a shift away from its previous focus on the UK and US. America – where the group launched in late 2017 – is set to account for up to 48% of revenues, up from a third currently. “We
Retail TouchPoints
APRIL 25, 2023
Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We
Inside Retail
JANUARY 9, 2022
The latest round of price hikes will mark the brand’s fourth adjustment since 2019. Data compiled by the Jefferies Group showed prices for Chanel’s small classic flap bag had jumped by 60 per cent, to US$8,200 (A$11,400), in the US market. The Asian market goes into a frenzy. While the larger 2.55 While the larger 2.55
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