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Retail TouchPoints
MARCH 25, 2021
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5
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Indigo 9 Digital
SEPTEMBER 15, 2022
Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. This acquisition adds to other moves Amazon has made in the healthcare sector including its purchase of PillPak, an online pharmacy, in 2018 for $753 million.
Indigo 9 Digital
FEBRUARY 28, 2023
Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.
Indigo 9 Digital
FEBRUARY 13, 2023
But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. A year later the newsletter had nearly 150,000 subscribers. By 2018 goop had over 8 million subscribers. 150,000 subscribers.
Indigo 9 Digital
MARCH 9, 2023
Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7
Indigo 9 Digital
JANUARY 11, 2023
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In 2018 Casper spent $80.7 Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. Analysts estimate Amazon’s advertising business has margins as high as 75%.
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