The next billion shoppers: Where they live and how they’re changing retail
Inside Retail
MAY 7, 2023
Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. Digital native purchasers are mostly Gen Zers and older Gen Alphas who will be between 15 and 34 years old in 10 years.
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