Retail TouchPoints

OCTOBER 14, 2020

Advertising on Pinterest has provided a dramatic success story for Fabletics , including 150% year-over-year growth in 2019, but it wasn’t an overnight success. Part of the adjustment was related to how Fabletics analyzed conversion volumes for Pinterest advertising. “On

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Inside Retail

OCTOBER 27, 2022

Founded by television presenter and fashion expert Trinny Woodall at her kitchen table in 2017, the brand is known for its multitasking makeup products, such as the Lip2Cheek range, which can be used as both lipstick and blush, and BFF Eye, an award-winning serum and concealer in one.

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Department Stores Advertising Accounting Fashion 246

Inside Retail

DECEMBER 15, 2022

The capsule, inspired by the New York cityscape and available in black and chrome colourways, is a throwback to Barneys advertising from the 1970s across the Maison de Sabre collection. Founded in 2017 by brothers Omar and Zane Sabre, Maison de Sabre intends to disrupt luxury and become “the Hermes of Gen Z and Millennials” .

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365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . 45% of consumers streamed live television at least weekly, up from 20% in 2017. . 45% of consumers streamed live television at least weekly, up from 20% in 2017. .

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Payment Services Marketing Consumer Shopping 104

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year. Revenues totalled 219.6

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Inside Retail

JULY 12, 2023

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

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Retail TouchPoints

JUNE 1, 2021

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel.

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Advertising Consumer Accounting Management 169

Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. The retailer reached a $2.35

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Advertising Specialty Retailers Consumer ATS 228

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Promotions Advertising Marketing Consumer 130

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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Advertising Marketing Consumer ATS 130

Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job? Be data-driven.

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Fashion Fulfillment Advertising Management 130

Inside Retail

JANUARY 20, 2022

The fashion brand is marketing its 11th Lunar New Year collection directly to Asian-Australians this year through partnerships with popular local influencers, or key opinion leaders, who are creating dedicated content to showcase the brand in a way that feels authentic to each platform.

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Promotions Advertising Fashion Marketing 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

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Consumer Advertising Marketing Promotions 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Fast Fashion Fashion Accounting Target Market 223

Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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Advertising Marketing Consumer ATS 130

Inside Retail

OCTOBER 24, 2023

According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017. Which plenty of them will, given the financial incentives and the advertising avalanche they’re about to experience.

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Advertising Planning Shopping Consumer 130

Inside Retail

OCTOBER 27, 2021

Manny Barbas and James Hachem: Back in 2017, we started noticing that at-home face treatments were trending online. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program. MB & JH: We love TikTok at the moment!

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Advertising Marketing Consumer Social Commerce 130

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Avoiding the pitfalls.

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Planning Fashion Accessories Management 130

Indigo 9 Digital

MARCH 9, 2023

To increase its eCommerce growth Walmart purchased a host of eCommerce businesses including Jet.com for $3 billion (in 2016) , Bonobos for $310 million (in 2017), Eloquii for $100 million (in 2018) and ModCloth for between $50 million to $75 million (in 2017). A growing online marketplace and advertising business.

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Drop-Shipping Advertising Fulfillment Consumer 98

Mass Relators

NOVEMBER 6, 2023

Since joining Catalina in 2017 as Vice President of Digital & Consumer Products, Hunter has helped drive the evolution of the company’s Omnichannel Managed Media Services portfolio to provide some of the world’s leading and emerging brands and retailers with full-funnel marketing solutions. He is the co-inventor of over 50 U.S.

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Advertising Marketing Management Promotions 52

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If you don’t know what that is, ask them.”.

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Target Market Marketing Advertising Planning 246

Retail TouchPoints

JULY 6, 2020

Rebag started opening retail boutiques in 2017 and had 10. While brick-and-mortar bridal shops represent 95% of the market, after they were forced to close in March, Anomalie saw its weekly sales triple compared to six months earlier. The company experienced “exponential growth” even after its stores were required to close, Chala said.

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Boutique Customer Experience Location Accessories 321

Inside Retail

AUGUST 26, 2021

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Tsoi joined Starbucks in 2001, when he worked as a marketing manager in Hong Kong for two years.

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Fashion Management Advertising Promotions 130

Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

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Consumer Returns Advertising Marketing 98

Cross Cap

SEPTEMBER 27, 2017

The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan? When You Are Mapping Out Your Holiday Marketing Plan: 1.

Planning 52

Planning Management Marketing Advertising 52

Wiser

AUGUST 17, 2018

For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels. There are many different platforms available for you to advertise your BOGO promotion on. Create Urgency.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

SEPTEMBER 1, 2021

Jassy, in his first press interview since he ascended to Amazon’s top post in July, said the company needed more firepower to keep up with demand in retail, the cloud and advertising, among other businesses. economy, and tightening labor market, some companies have struggled to fill vacancies and balance remote and in-person work. .”

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Advertising Marketing Location Planning 130

Retail TouchPoints

DECEMBER 11, 2020

In fact, according to Robin Gaster, PhD, author of the forthcoming book Behemoth, Amazon Rising , Amazon’s share of the total ecommerce market could reach as high as 60% to 65% during the coming decade. Amazon’s margins in advertising are about 83% , so it’s essentially a license to print money.

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Fulfillment Shipping Advertising Finance 275

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

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Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Marketing Consumer Advertising ATS 130

Indigo 9 Digital

APRIL 4, 2022

Alibaba has different websites to serve different markets including Lazada and AliExpress. Amazon operates as Amazon in international markets but with a unique url for each specific country it operates in. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Business model.

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Merchant Services Advertising Department Stores Wholesale 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Absolutely.

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Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. billion market by 2024, up from US$17.9 billion in 2017, according to Global Industry Analysts.

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Inside Retail

JULY 13, 2022

We spoke with consumer behaviour experts Jason Pallant, a senior lecturer in the marketing department at Swinburne University, and Petah Marian, founder of Future Narrative, about the facial recognition fiasco, and why it’s more complicated than it might seem. What is facial recognition technology used for?

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Payment Services Consumer Accounting Advertising 147

Mass Relators

DECEMBER 21, 2022

and will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. He was promoted through various executive leadership roles in merchandising, marketing, strategy and operations before being named president, chief operating officer, in December 2021. Aaron Wiese. Kevin Sherlock.

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Promotions Health & Wellness Finance Marketing 52