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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . With data that covers the extent of the pandemic and back to 2017, our MMM is a deep dive into how Australian retail has evolved in recent years. Twenty-per-cent off at my local Thai restaurant on a Friday night?

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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A mix of hustle and heart: the secret to Trinny London’s success

Inside Retail

Founded by television presenter and fashion expert Trinny Woodall at her kitchen table in 2017, the brand is known for its multitasking makeup products, such as the Lip2Cheek range, which can be used as both lipstick and blush, and BFF Eye, an award-winning serum and concealer in one.

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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Retail TouchPoints

By all accounts it’s working. A year later, in mid-2017, the brand launched on Amazon , and a Walmart Marketplace presence is coming soon. “ Advertising is now crucially important to success on Amazon , but managing the ins and outs of approving and running the right ads in the right places manually is a Herculean task.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms. Social media advertising and Google Ads are both great tools to leverage. There are more than 3.6 What is content marketing?

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. but are taking sentiment into account.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017.