From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores
Retail TouchPoints
NOVEMBER 25, 2024
RTP: How did you move on and learn from that experience? I found a new factory in 2015, and they really understood my vision. We increased sales little by little from 2015 to 2018, and the demand was too much, so it was too much for me and my one employee. We started doing trade shows and focused on wholesale.
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