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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

RTP: How did you move on and learn from that experience? I found a new factory in 2015, and they really understood my vision. We increased sales little by little from 2015 to 2018, and the demand was too much, so it was too much for me and my one employee. We started doing trade shows and focused on wholesale.

Wholesale 275
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A new leadership for Decathlon

Retail Focus

DECATHLON has also evolved its brand identity and renewed its customer experience for greater immersion, both in stores and in e-commerce, which now accounts for 20% of the Group’s revenue. With 26 years of experience at DECATHLON, Javier Lpez has held numerous positions within the company, in digital, logistics and retail.

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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

The Wall Street Journal even covered this back in 2015, pointing out that meandering shoppers spend more. So if the first thing a customer experiences is a dazzling display of your brand at its finest, congratulations. Funny how the people who take their time to actually look at what’s on the shelves end up buying more.

Checkout 130
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After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

Retail TouchPoints

Since its launch in 2015, Vuori has grown to serve customers across 18 countries through a growing network of brick-and-mortar locations and a robust ecosystem of distributors. “They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally.”

Consumer 147
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Amazon Partners with Gopuff for 15-Minute Grocery Deliveries Throughout the UK

Retail TouchPoints

“Partnering with Gopuff and other grocery partners is an important way of offering Amazon customers their favorite stores and brands, ordered via our website.” Amazon has partnered with UK retailers in the past, including a relationship with Morrisons that began in 2015 and one with Co-op that launched in 2021.

Marketing 147
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How Oz Hair & Beauty’s Guy Nappa drives growth through omnichannel innovation

Inside Retail

Every few weeks, he kept putting more products on, then he started getting different brands, and then eventually he made the call to build a website and own the customer experience. It was around this time, in 2015, that Nappa officially joined Oz Hair & Beauty as a partner.

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Michel’s brand to be axed

Inside Retail

These conversations form part of our organisations evolution to be closer to our customers, focusing on elevating customer experience to drive growth, and increase franchise partner profitability, the spokesperson said. RFG acquired the business in 2007.